Brand power is embodied the image of enterprises ' core competence. In shock from the international financial crisis, market key moments of apparent increasing volatility and uncertainty, only terminals with core competency and brand companies can better survive. Elinker electric believes that at this point, Terminal construction of enterprise brand, Polish brands brands, timing.
First, enhance brand value through increased investment interminals products development, safeguard product quality of Terminal. Improve service further enhance the brand trust and influence, strengthening enterprise culture construction of Terminal, clear clear brand positioning, brand appeal, from the breadth and depth of both enhance brand reputation.
Second, sinking terminals branded channels. According to sales and market potential, a combination of factors, terminal business to develop effective outreach efforts, open new markets, full set up brand image.
Third, to further expand the brand awareness, brand penetration to the end, expand Terminal impact. Passive to active through Terminal sales. Circumstances of the financial crisis is the Terminal favorable opportunities of the enterprise brand. To maintain and expand market share, increase sales profit is the best policy, generation gaps, profit in the market. Spend a small amount of money, doing more things, with 42 ton, reducing investment, reduce expenditure; find the brand's most basic stand, and leverage brand, instead of bombing of a lot of advertising.
Usually in a deteriorating economic environment during the period, would make bad companies face more problems, shuffling noise in the industry get rid of quickly, usually focus on technology innovation and branding businesses, market impact is there, but seize the opportunity to adjust, strengthen brands, instead of businesses led to a new position. Pressure can be converted into dynamic, challenges and opportunities, as long as the firm confidence, positive as, we firmly believe that after going through ebb, will make the terminal business with brands stand out, get more market share.