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How to build its own brand at this terminal block stage
Published：2014-03-03 14:28:30 Views：
Domestic terminal market to foreign brands to enter the originator, foreign brands of preconceived notions. Relatively weak terminals supporting industries in China, domestic brands both in the technology, manufacturing, industrial design and other aspects in terms of financial strength, with foreign brands gap exists. At present, foreign brand market share in the domestic terminal of about 70%. Local terminal company makes control products for superior performance, vector Terminal and other products with high technology content, most domestic enterprises has not yet developed a mature product.
In recent years, as people's standard of living continues to improve, consumers move away from the consumption of goods entered the branded consumer, China brand continues to mature, national brands dominance, especially in network information technology into our lives, promotes the brand concept development and innovation, not only speed up the popularization brand awareness, promoting the development of brand strategy, brand extension and extension has undergone many changes.
Face domestic competitive terminal market, product homogenization of serious situations of dominance of foreign products, domestic enterprises should establish its own brand of terminals?
First thing to do is to build terminals brand real refuge from an imaginary companies both internal management and external communications are required to avoid hollow, seeking, after all, is the root of enterprise development.
Build a pragmatic business culture. Enterprise culture is the tenet of the formation that has its own personality, values and moral codes of conduct combined. Spirit of enterprise is the heart and soul of corporate culture, culture plays a dominant role throughout the enterprise.
Practical operations, establish a pragmatic organization. Business organizations operate efficient and pragmatic, in the current special industries in a competitive environment, product homogenization of the more serious, so we had to model innovation to change going forward. According to the present situation, market trends, repositioning the company's status in the competition, so that enterprises can appear with a new attitude, but also greatly enhance enterprises ' market competition chip. In strict accordance with the production management approach in its production, spot management system at the operational level, strengthen the operational training of personnel.
Terminals given the current market environment, diversification of product homogeneity, mode, a series of serious mismatch between the input-output ratio, the spread of media issues, if you want to establish a brand, it must change operations, and take a pragmatic route, to be truly the brand into market, in consumer psychology.
Continued firm implementation of the current concept, continue to explore and continue to move forward, in a rigorous scientific manner and their struggle, believe the near future national terminal business is soaring again in the course of legend, this is 5,000 years of deep cultural connotation of China after rapid economic development, China Terminal industry in pursuit of the ideal.