The so-called executive force, referring to the implementation of strategic intentions, ability to perform the intended target of the operation, was transformed into a corporate strategy, planning benefits, the key to the outcome of. While the Executive ability of enterprise is a system, organization and team. An enterprise is an organization, a complete organism, execution is the key to enterprise success. As long as the company has good management mode and management system, a good leader, fully mobilize the enthusiasm of the staff, the management implementation force will be the largest play, enterprises must be able to create a century-old enterprise objectives.

Both the terminal business and the entire electrical accessories or other consumer products companies, strategy and implementation is the development of bipolar, interconnected and closely related. To a certain level, strategies, details, implementation can determine success or failure, poor that will not work, but only the details or strategy cannot lead to success. Strategy, tactics, implementation is can be neglected, that is, only "system" to achieve their goals.

Successful people enjoy telling "stories", will you bring into a carefully crafted to create "dream", as everyone knows, but there are successful it is individual, not copy. So, as terminals business marketing and enterprises ' Marketing Manager, what do they need? They need to be ways and means, which enhance the methods of execution and achieve your goals.

To ensure that the Executive power, need to be prepared to work in three areas:

First, clear goal; here the goal is not to strategic goals, lower-level employees and line managers do not care about these, they come into contact with the target of stage, note: phased goals. Small targets, such as branding, completed sales, cost control, campaign development, implementation, effectiveness, and so on.

Second, sound system; not merely punishment measures, incentives, assistance, guidance and facilitation system. Many enterprise systems and forms a lot, we fill every day, "writer", but in fact, many forms are useless, only playing the role psychological comfort is simply lying, scratching. One thing, you finger, not willing to take responsibility, do less to do less.

Thirdly, the superior team overall quality; the overall quality is not to everyone as, everybody must be similar but complementary; also needs people with a creative work, only under its lead, will have combat capability. If everyone else, don't even know who, fighting power come from?