In order to promote enterprise's marketing mode of active conscious corporate citizen, Elinker marketing experts should be seen in the following business efforts.

(A) establishing the social responsibility of marketing concept
Establish marketing social responsibility concept is the first step in promoting corporate social marketing, is the most important step. First to recognize the social responsibility in marketing, clear enterprises not only in the marketing rights, to fulfil its social responsibility, corporate social responsibility is a must in marketing, both the long-term development needs of enterprises, stable development of society is needed. Second, enterprises must recognize a fail to fulfil their social responsibilities of enterprises in the marketing consumer acceptance are possible, it is impossible to get help from the Government, enterprise products be subject to consumer boycotts, public relations will also be affected.

(B) to create a good social environment
Marketing saddles on the implementation of the forms of corporate citizenship in favour of marketing social responsibility of the enterprise environment. First of all. Media marketing social obligations for those relentless exposure given to the enterprise, meeting its marketing to take social responsibilities of the private sector to provide reports, form a good social atmosphere.

(C) establishment of marketing social responsibility standard
The evaluation of corporate social responsibility is good or bad, its prerequisite is the establishment of corporate marketing social responsibility standards.

(D) participation in
To promote corporate citizenship, businesses should adopt a positive attitude, should be actively involved in, after all, the enterprise is the main marketing. First of all, currently no standard marketing corporate social responsibility in China's case, should consciously establish marketing business social responsibility standards and social responsibility standards into one control system. The Czech experts believe social responsibility of Chinese enterprises in developing their own marketing experience of Western countries during the creation and implementation of corporate social responsibility standards. Second, enterprises should pay attention to in everyday management of excellent corporate culture. In entrepreneurial activity, complemented by a significant cultural factors. It melts in the enterprise business philosophy, values and social norms on the responsibilities of group consciousness, ways of management, and standards of conduct. With the development of enterprise economy, has developed its management philosophy and spirit of enterprise culture and the culture of the company. If every company pay attention to create creativity, influence and cohesion. Show vivid personalities of a high level of corporate culture, will help business leaders and workers to establish the correct values, so as to help enterprises make accountability du marketing decisions.