Brand influence embodies the image of the core competitiveness of enterprises. In the impact of the international financial crisis, the market appears to significant fluctuations and uncertainties number of critical moment, only with terminal enterprise core competitiveness and brand influence to better survival. The McNair Electrical think this is the cable companies to build brand culture brand temper the timing of the brand.

First, to enhance the value of the corporate brand by increased terminal product R & D investment, to protect the quality of the cable products. Improve service further strengthen brand trust and influence; strengthen the construction of terminals corporate brand culture, brand positioning, the clear brand appeal, from the breadth and depth to enhance the brand reputation.

Second, sinking the terminal branded channels. Based on a combination of factors such as sales patterns and market potential terminal enterprises to develop practical promotion plans to open up new markets, all-round brand image.

Third, to further expand brand awareness, brand penetration into the terminal to expand the terminal influence. Passive to active, driven by sales through the terminal. The case of a financial crisis is a the terminal brand companies do favorable opportunity. To maintain and expand market share, increase sales profits is the best way to tap the blank spots in the market, profit point. Spend a small amount of money to do more, to go with forty-two dial jin; reduce investment, reduce expenses; find the brand most basic fulcrum, leveraging the brand, rather than rely on a large number of ad bombing.

The worsening of the economic environment, usually for a period of time, unscrupulous companies will face more problems rapidly the industry reshuffle muffler track, of course, exist for businesses usually focus on technological innovation and branding, market impact, but seize the opportunity to adjust and strengthen brand influence, but to lead the enterprise to a new position. The pressure can be converted into power, the challenges are often opportunities, as long as the firm confidence, positive as we firmly believe that after experiencing Ebb Tide, must make the cable companies stand out brand influence, be assigned to more market share.