On September 15, 2014, Elinker electric co quarter Terminal Marketing Conference in Shanghai. Company General Manager Guanpeng Chen, attended the meeting and delivered an important speech, heads of branches and marketing workers all over the country attended the Conference.
First,company General Manager Chen Guanpeng full certainly has 2014 years Qian three a quarter all marketing personnel of market marketing work, on marketing results gives has very high of evaluation, while encouraged general marketing workers in next of three months in the continues to struggle, call all employees to height of sense and full of work enthusiasm, selfless of dedication spirit, for Elinker electrical 2014 years across type development target and efforts struggle! Elinker Electric's "Terminal block national brand," enterprise's long term development plan to continue to contribute their efforts.
On the conference, Xubiao Chen, Marketing Director for the first three quarters and offer a summary,while stressing the branches throughout the country from the following aspects, strengthening the sales team, and comprehensively improve the level of marketing and professional sales personnel, to create an army "Terminal with sound knowledge, strong marketing level" marketing team.
1, enhanced terminal product knowledge. As a Terminal sales staff should be able to offer a full range of knowledge and information about the product to allow customers to fully understand the characteristics and utility of the product, a product they see salespeople is difficult to build credibility in front of customers, it becomes difficult to get sales orders. Therefore, always equip themselves, read more information and reference information. A product specialist, in order to win the trust of customers. Asked local branches to strengthen knowledge of Terminal regular training.
2, expand marketing mindset, expand marketing channels. In market competition fierce, explosion of era, to became one success of wiring Terminal marketing personnel, to build a support drive foot, volume high of marketing team, on must learned change thinking, in insisted mature of business ideas of while, to full using network media, and mobile interconnected, emerging media, further expand himself of marketing thinking, for wiring Terminal marketing channel of widened do foreshadowing.
3, strengthening cultural construction, set up team spirit. September 2011 Elinker Electric Co Ltd opened the prelude of corporate culture construction and issued the corporate magazine of the future. Colleagues to build a "complementarity, mutual support, mutual encouragement, interactive" relationships, while insisting on six corporate values, namely: 1. Integrity and honesty; 2. Passion for customers, partners, and technology; 3. Treat others with respect, honest; 4. Self-critical and continuous improvement, the pursuit of excellence, 5. Courage to face challenges, 6, loyalty; all my colleagues to be "based enterprises, developing personal and social returns" broad-minded.
In reviewing the first three quarters of this meeting's success and experience, looking to the third quarter, for specific marketing plans and goals, Xubiao Chen managers stressed the importance that all marketing workers familiar with the company's development plan, promoted the idea of marketers and business communication and business, brings a better quality of service for customers!